Thus, what is important and what is not important?
Brand reputation is important - to learn more about the reputation of the time the plant. Do not ask to see the shops are often surprisingly ignorant of hours, and often talk about power sound absurd, half-open false facts and information. Instead, ask people who already have the types and brands of hours you are considering. Issues in Internet forums hour.
Resale value is important, but only if I understood correctly - Many buyers have a lot of money to the poor of their purchasing decisions based on the work of the Organization not "high resale value. People tend to like a great injustice is part of the investment can be contacted, if the clock to resell. But you must be about how much you win or lose in the transaction.
Understand your needs and desires, it is important - they are the best choice for your purchase if you understand what you want and what is really important that you are in a fine watch. Many people find themselves in too many details, which will eventually change, and not their happiness. Think what you want: hours to impress others, to impress you, what style, what is the statement that only you know that something special, with unusual characteristics, special metals, Clothing / Casual / Leisure / active / sportswear, so you do not need to think it will be necessary to set the time between development and dozens of other parameters. Do you have a good on these issues will be much easier for hours.
Be aware that you buy, the more important, than to buy what you know - is often the best luxury brands in terms of quality and value than the average Joe "can seldom or never heard. Rolex Tag Heuer, and the two premium brands in order to better adapt the public. But just to be popular, is no guarantee that such stamps are the best choice or only high quality, high-quality products on the market. It is much cheaper for you all your options and not blindly one of the few brands, the "name". You can still eventually choosing one of their looks - but what makes their decisions on knowledge rather than ignorance of them.
BRAND story has some merit - While many manufacturers keep track of their heritage, 100 years ago or more, you should think about how this information, depending on whether to buy a better clock, because the experience of history, or riding on the coat-tails or old favorites, I bought a fine name for a long time. A number of brands with a beautiful modern names only guns that it is to their company for many decades. Their new model and compare it with the old models for sale by dealers and auction sites on the Internet. 5-year models of this brand is worth nothing? Much more than the cost of the newer models? These can be signs of a sharp change in the quality of the clock manufacturer.
Information about the movement as a whole is less - if you're not an expert, a connoisseur and collector, do not worry about the more detailed information on the motion for the case of) quartz, b) certified mechanics (stopwatch), or c) non-certified mechanics. Frankly, most of all premium-brand watches are good enough to maintain the equipment, time, for many decades, if appropriate. Technical details of mechanical movement (mechanism within hours), rarely is particularly important if you buy more than 10000 hours of the U.S. dollar, or a number of unique properties. About 98% of mechanical watches, primarily to say, time, date and chronograph function. All mechanical clocks, only these elements of technology invented more than 75 years, and nobody really improved. So there is no time to deceive yourself to believe, the standard mechanical clock mechanism is significantly different from others - particularly in the amount to pay more for one hour to another on the basis of this single attribute.
The romantic picture of the clock is usually irrelevant and often false or misleading - many fine watchmakers have tried to create the impression that their products are expensive, finely made by hand. You do this by presenting a picture of hours, creating a family of ancient masters on the clock, in a picturesque village in the Swiss Alps, with the movements, the same people who are in the rest hours each over a long period. But this is nothing but romantic nonsense designed to help you feel better about spending so much money to watch. The truth is that very few hours before the US $ 20000 trial are low. Most of these weight machines in large quantities. Even the great reputation of Rolex is mass production - that is more than one million hours a year! Ideas in motion clock better if in the house, which, if confirmed by an independent company (although they belong to the same organization) are old concepts that have little or no importance in this era of large firms and mass production. In fact, this mass production technology for a high level of consistency and quality that we love about modern watches.
Price does not matter - "What?" You say? Price does not matter? That is - no! Price is the only measure of value, and treat yourself. What is a good price, of course, if the concessionaire is unable or unwilling to resolve the problem, and you do not resort to the manufacturer because they are not purchased through an authorized dealer at a reduced price? What is the additional savings to the small percentage of very expensive, if you buy products and have not arrived, this imitation of counterfeit products, it does not have a good warranty, you or disappoint you, or cost more money in the long run? Thus, there is always the choice of hours for the value you get for your money, not just the lowest price for having done that I wanted.
JEWEL in the number of hours NO important - a number of stones in motion tend to be seen, as mentioned, if it really means something. But in reality this is just bait. These stones have no meaning. Small synthetic rubies are used as components with very low friction rotating several important parts of machinery hours. These are just a few cents, not amounting to the cost of an hour. The exact number of appropriate personnel to monitor every move depends on the exact design and function of movement. This is perfectly normal that two hours of the same features and benefits, a different number of jewels. Mechanical movement typically requires at least 17 stones - but no longer is the best way, which can be interpreted.